Yes, the old adage ‘first impressions count’ is so very pertinent at the point of purchase.

Just like any other product, yours has to have that immediate appeal. Shelf appeal and high shelf-esteem

takes on new meaning when you realise the size of your pack’s display, face relativity to those of your competitors

and the number of competitors seen with one look along the shelf.

Amid the visual clutter of the supermarket, strong product individuality forms the essence of the

success of the product, often without any media support. The hard working pack, crying out to claim the

consumers attention, is a marketing medium in its own right.